Social
If you've noticed the journal is a little slow to be updated please check out social media channels Facebook and Instagram for the...
The Individual - Emily Young
In the matrix of sportswear designer, somewhere between the brand, retailer and marketing, the final user can be often be forgotten. The...
The Girl
Who made your clothes?. Words by the amazing Hollie McNish
The Ingénue - Zeina Hosni
When a brand has a founder with a true passion for the sport and the associated product you can generally be fairly hopeful about it's...
Re-duce, Re-use, Re-run
Last week while scrolling through instagram I discovered run wear brand 'ReRun'. I loved it's bold look (they often stamp the branding...
The Player - Charles Ross
In sportswear some people are 'The Designers', born with a flair for imagining the garment and putting it on the page. Some are more...
Engaging Sportswear
Creating sportswear isn't just about smarter technologies, getting faster or looking fly. Designing engaging sportswear requires taking a...