October 15, 2019

If you've noticed the journal is a little slow to be updated please check out  social media channels Facebook and Instagram for the latest news. 

May 22, 2019

In the matrix of sportswear designer, somewhere between the brand, retailer and marketing, the final user can be often be forgotten. The most important factor of design, the wearer is overlooked in favour of glossy images and shiny fabrics. We took a moment to speak to...

May 8, 2019

When a brand has a founder with a true passion for the sport and the associated product you can generally be fairly hopeful about it's success. When you couple that passion with lots of smart business sense, an insurmountable level of drive and a high taste level of st...

May 4, 2019

Last week while scrolling through instagram I discovered run wear brand 'ReRun'. I loved it's bold look (they often stamp the branding large on existing designs), ethos and the price point. So often social movement brands price themselves to the elite and it was great...

April 29, 2019

In sportswear some people are 'The Designers', born with a  flair for imagining the garment and putting it on the page. Some are more suited to development and making the 2D real, through measurements, calculations and copious amounts of detailed emails. But fewer than...

April 28, 2019

April 23, 2019

Creating sportswear isn't just about smarter technologies, getting faster or looking fly.

Designing engaging sportswear requires taking a responsible approach to the garment industry. 

Here are some fascinating facts about our $3 trillion global industry:

  • America...

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October 15, 2019

June 7, 2019

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April 28, 2019

April 23, 2019

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