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May 22, 2019

In the matrix of sportswear designer, somewhere between the brand, retailer and marketing, the final user can be often be forgotten. The most important factor of design, the wearer is overlooked in favour of glossy images and shiny fabrics. We took a moment to speak to...

May 8, 2019

When a brand has a founder with a true passion for the sport and the associated product you can generally be fairly hopeful about it's success. When you couple that passion with lots of smart business sense, an insurmountable level of drive and a high taste level of st...

May 4, 2019

Last week while scrolling through instagram I discovered run wear brand 'ReRun'. I loved it's bold look (they often stamp the branding large on existing designs), ethos and the price point. So often social movement brands price themselves to the elite and it was great...

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RECENT THOUGHTS

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