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May 22, 2019

In the matrix of sportswear designer, somewhere between the brand, retailer and marketing, the final user can be often be forgotten. The most important factor of design, the wearer is overlooked in favour of glossy images and shiny fabrics. We took a moment to speak to...

May 8, 2019

When a brand has a founder with a true passion for the sport and the associated product you can generally be fairly hopeful about it's success. When you couple that passion with lots of smart business sense, an insurmountable level of drive and a high taste level of st...

April 29, 2019

In sportswear some people are 'The Designers', born with a  flair for imagining the garment and putting it on the page. Some are more suited to development and making the 2D real, through measurements, calculations and copious amounts of detailed emails. But fewer than...

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