Engaging Sportswear

April 23, 2019

Creating sportswear isn't just about smarter technologies, getting faster or looking fly.

Designing engaging sportswear requires taking a responsible approach to the garment industry. 




Here are some fascinating facts about our $3 trillion global industry:


  • Americans throw away about 70 lbs of clothing per person every year.

  • Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year. 

  • Cheap synthetic fibers also emit gasses like N2O, which is 300 times more damaging than CO2.

  • Over 70 million trees are logged every year and turned into fabrics like rayon, viscose, modal and lyocell.

  • Cotton is the world’s single largest pesticide-consuming crop, using 24% of all insecticides and 11% of all pesticides globally, adversely affecting soil and water.

  • Plastic microfibers shed from our synthetic clothing into the water supply account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply.

  • The fashion industry is the second biggest polluter of freshwater resources on the planet.

  • A quarter of the chemicals produced in the world are used in textiles.





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