In the matrix of sportswear designer, somewhere between the brand, retailer and marketing, the final user can be often be forgotten. The most important factor of design, the wearer is overlooked in favour of glossy images and shiny fabrics. We took a moment to speak to Emily Young, blogger and triathlete. Who are you and what do you do? I’m Emily – it can be pretty hard to sum up what I do as I wear a few hats! My main passion is creating social content for brands/athletes/in

Who made your clothes?. Words by the amazing Hollie McNish

When a brand has a founder with a true passion for the sport and the associated product you can generally be fairly hopeful about it's success. When you couple that passion with lots of smart business sense, an insurmountable level of drive and a high taste level of style it becomes a dead cert. Our first business calls were often punctuated with horses who had taken themselves for a walk or who just wanted to add their input vocally but despite the equine interruptions Sakka

Last week while scrolling through instagram I discovered run wear brand 'ReRun'. I loved it's bold look (they often stamp the branding large on existing designs), ethos and the price point. So often social movement brands price themselves to the elite and it was great to see such a simple idea so well executed. Set up by Team GB 24hr Ultra runner, Dan Lawson and his wife Charlotte, ReRun aims to prolong the life of running clothes and equipment through social enterprise. They