Creating sportswear isn't just about smarter technologies, getting faster or looking fly.
Designing engaging sportswear requires taking a responsible approach to the garment industry.
Here are some fascinating facts about our $3 trillion global industry:
Americans throw away about 70 lbs of clothing per person every year.
Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.
Cheap synthetic fibers also emit gasses like N2O, which is 300 times more damaging than CO2.
Over 70 million trees are logged every year and turned into fabrics like rayon, viscose, modal and lyocell.
Cotton is the world’s single largest pesticide-consuming crop, using 24% of all insecticides and 11% of all pesticides globally, adversely affecting soil and water.
Plastic microfibers shed from our synthetic clothing into the water supply account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply.
The fashion industry is the second biggest polluter of freshwater resources on the planet.
A quarter of the chemicals produced in the world are used in textiles.