Re-duce, Re-use, Re-run
Last week while scrolling through instagram I discovered run wear brand 'ReRun'. I loved it's bold look (they often stamp the branding large on existing designs), ethos and the price point. So often social movement brands price themselves to the elite and it was great to see such a simple idea so well executed.
Set up by Team GB 24hr Ultra runner, Dan Lawson and his wife Charlotte, ReRun aims to prolong the life of running clothes and equipment through social enterprise. They accept donations of running clothes and kit and then rebrand or completely recreate pieces that can't be saved,
Saving running kit from landfill and extending the life of clothes by just nine months of active use reduces carbon, water and waste footprints by around 20-30% each, not to mention that it looks pretty damn cool!